The 12th China International Creative Design Promotion Week in 2021 (hereinafter referred to as "creative week") is sponsored by the China Council for the promotion of international trade, organized by China Council for the Promotion of International Trade Hainan Sub-council, Sanya Municipal People's government and the commercial industry branch of the China Council for the promotion of international trade, executed by Hainan chamber of Commerce of the China International Chamber of Commerce, and supported by Sanya Municipal Committee of the China Council for the promotion of international trade and Hainan Graphic Design Association ）, mainly including cultural and creative industry development forum, tourism creative commodity exhibition and 2021 national college business elite challenge. Due to the epidemic situation, the 2021 national college business elite challenge was adjusted to be held online as scheduled. The cultural and creative industry development forum and tourism creative commodity exhibition were postponed to be held offline from December 1 to 3, 2021 (originally scheduled to be held from November 19 to 21, 2021), and the offline venue and content remained unchanged.
The theme of this activity is "creative design · sharing a better life", which is committed to building a creative industry exchange and cooperation platform of "building a platform in Hainan, serving the whole country and facing the world", actively promoting the integrated development of creative and design services and related industries, and boosting the development of creative industries in Hainan free trade port.
2021 national college business elite challenge, including innovation and entrepreneurship competition and award tourism competition. It attracted about 2800 teachers and students from 548 teams of 190 colleges and universities from 25 provinces, regions and cities such as Beijing, Shanghai, Guangdong and Sichuan to participate in the online competition, and invited nearly 20 experts from the International Chamber of Commerce in the business industry, China Society of business economics, China Convention and Exhibition Economic Research Association, China Business Convention and Exhibition alliance and other units to serve as competition judges.
The tourism creative commodity exhibition will build 1000 square meters of special decoration and 110 standard booths to display the excellent works of pottery and sculpture by Chinese arts and Crafts Master Huang Zhiwei; Hainan craft artists select and create new products; Creative and characteristic exhibits, publicity pictures and videos of previous World Expos; Achievements of Lancang Mekong cooperation and tourism creative commodities of Lancang Mekong countries; Sanya Haoli, acri, shell necklace, creative home stay and other Sanya tourism and cultural products; Changjiang jade carving art and excellent works; Nixing pottery, purple sand, egg carving, ethnic embroidery, Hainan Li characteristic handicrafts; Creative ship wood carving, etc.
At the cultural and creative industry development forum, experts and scholars such as Huang Zhiwei, a master of Arts and crafts in China, Wang Xu, director of the cultural and creative Institute of Tsinghua University, Wang Qiji, vice chairman of the national cultural, creative and design industry alliance, and Geng Songtao, Professor of the school of tourism of Hainan University, were invited to deliver keynote speeches and share and exchange on the theme of "creativity promotes brand and design leads the trend", Discuss the development trend of cultural and creative industries, cultivate cultural and creative talents in Hainan, promote the development of cultural and creative industries in Hainan and serve the construction of Hainan free trade port.